diff --git a/src/main/kotlin/com/looker/droidify/ui/compose/ItemRecyclers.kt b/src/main/kotlin/com/looker/droidify/ui/compose/ItemRecyclers.kt
index 774a3330..fa4de383 100644
--- a/src/main/kotlin/com/looker/droidify/ui/compose/ItemRecyclers.kt
+++ b/src/main/kotlin/com/looker/droidify/ui/compose/ItemRecyclers.kt
@@ -34,8 +34,8 @@ fun ProductsVerticalRecycler(
     modifier: Modifier = Modifier.fillMaxSize(),
     onUserClick: (ProductItem) -> Unit = {},
     onFavouriteClick: (ProductItem) -> Unit = {},
-    onInstallClick: (ProductItem) -> Unit = {}
     getInstalled: (ProductItem) -> Installed? = {null},
+    onActionClick: (ProductItem) -> Unit = {}
 ) {
     VerticalItemList(list = productsList, modifier = modifier) {
         it.toItem().let { item ->
@@ -44,8 +44,8 @@ fun ProductsVerticalRecycler(
                 repositories[item.repositoryId],
                 onUserClick,
                 onFavouriteClick,
-                onInstallClick
                 getInstalled.invoke(item),
+                onActionClick
             )
         }
     }
diff --git a/src/main/kotlin/com/looker/droidify/ui/compose/components/ProductsListItem.kt b/src/main/kotlin/com/looker/droidify/ui/compose/components/ProductsListItem.kt
index bcda991d..58a866bd 100644
--- a/src/main/kotlin/com/looker/droidify/ui/compose/components/ProductsListItem.kt
+++ b/src/main/kotlin/com/looker/droidify/ui/compose/components/ProductsListItem.kt
@@ -1,5 +1,6 @@
 package com.looker.droidify.ui.compose.components
 
+import androidx.compose.animation.AnimatedVisibility
 import androidx.compose.foundation.background
 import androidx.compose.foundation.layout.Arrangement
 import androidx.compose.foundation.layout.Box
@@ -27,11 +28,12 @@ import androidx.compose.ui.Alignment
 import androidx.compose.ui.Modifier
 import androidx.compose.ui.graphics.Color
 import androidx.compose.ui.res.painterResource
+import androidx.compose.ui.res.stringResource
 import androidx.compose.ui.text.style.TextOverflow
 import androidx.compose.ui.unit.dp
-import com.looker.droidify.R
 import com.looker.droidify.database.entity.Installed
 import com.looker.droidify.database.entity.Repository
+import com.looker.droidify.entity.Action
 import com.looker.droidify.entity.ProductItem
 import com.looker.droidify.network.CoilDownloader
 import com.looker.droidify.ui.compose.utils.ExpandableCard
@@ -43,8 +45,8 @@ fun ProductsListItem(
     repo: Repository? = null,
     onUserClick: (ProductItem) -> Unit = {},
     onFavouriteClick: (ProductItem) -> Unit = {},
-    onInstallClick: (ProductItem) -> Unit = {}
     installed: Installed? = null,
+    onActionClick: (ProductItem) -> Unit = {}
 ) {
     val product by remember(item) { mutableStateOf(item) }
     val imageData by remember(product, repo) {
@@ -67,7 +69,7 @@ fun ProductsListItem(
                 item = product,
                 installed = installed,
                 onFavourite = onFavouriteClick,
-                onInstallClicked = onInstallClick
+                onActionClicked = onActionClick
             )
         }
     ) {
@@ -129,7 +131,7 @@ fun ExpandedItemContent(
     installed: Installed? = null,
     favourite: Boolean = false,
     onFavourite: (ProductItem) -> Unit = {},
-    onInstallClicked: (ProductItem) -> Unit = {}
+    onActionClicked: (ProductItem) -> Unit = {}
 ) {
     Box(contentAlignment = Alignment.CenterEnd) {
         Row(
@@ -144,18 +146,24 @@ fun ExpandedItemContent(
                     tint = if (favourite) Color.Red else MaterialTheme.colorScheme.outline
                 )
             }
-            FilledTonalButton(
-                colors = buttonColors(
-                    containerColor = MaterialTheme.colorScheme.primaryContainer,
-                    contentColor = MaterialTheme.colorScheme.onPrimaryContainer
-                ),
-                onClick = { onInstallClicked(item) }
-            ) {
-                Icon(
-                    painter = painterResource(id = R.drawable.ic_download),
-                    contentDescription = "Install"
-                )
-                Text(text = "Install")
+            AnimatedVisibility(visible = installed == null || installed.launcherActivities.isNotEmpty()) {
+                FilledTonalButton(
+                    colors = buttonColors(
+                        containerColor = MaterialTheme.colorScheme.primaryContainer,
+                        contentColor = MaterialTheme.colorScheme.onPrimaryContainer
+                    ),
+                    onClick = { onActionClicked(item) }
+                ) {
+                    val action = when {
+                        installed != null -> Action.LAUNCH
+                        else -> Action.INSTALL
+                    }
+                    Icon(
+                        painter = painterResource(id = action.iconResId),
+                        contentDescription = stringResource(id = action.titleResId)
+                    )
+                    Text(text = stringResource(id = action.titleResId))
+                }
             }
         }
     }
diff --git a/src/main/kotlin/com/looker/droidify/ui/fragments/ExploreFragment.kt b/src/main/kotlin/com/looker/droidify/ui/fragments/ExploreFragment.kt
index 55af3854..477a8434 100644
--- a/src/main/kotlin/com/looker/droidify/ui/fragments/ExploreFragment.kt
+++ b/src/main/kotlin/com/looker/droidify/ui/fragments/ExploreFragment.kt
@@ -37,6 +37,7 @@ import com.looker.droidify.ui.compose.components.TopBarAction
 import com.looker.droidify.ui.compose.pages.home.components.CategoryChipList
 import com.looker.droidify.ui.compose.theme.AppTheme
 import com.looker.droidify.utility.isDarkTheme
+import com.looker.droidify.utility.onLaunchClick
 
 class ExploreFragment : MainNavFragmentX() {
 
@@ -133,9 +134,13 @@ class ExploreFragment : MainNavFragmentX() {
                             mainActivityX.navigateProduct(item.packageName)
                         },
                         onFavouriteClick = {},
-                        onInstallClick = {
-                            mainActivityX.syncConnection.binder?.installApps(listOf(it))
                         getInstalled = { installedList?.get(it.packageName) },
+                        onActionClick = { item ->
+                            val installed = installedList?.get(item.packageName)
+                            if (installed != null && installed.launcherActivities.isNotEmpty())
+                                requireContext().onLaunchClick(installed, childFragmentManager)
+                            else
+                                mainActivityX.syncConnection.binder?.installApps(listOf(item))
                         }
                     )
                 }
diff --git a/src/main/kotlin/com/looker/droidify/ui/fragments/InstalledFragment.kt b/src/main/kotlin/com/looker/droidify/ui/fragments/InstalledFragment.kt
index b7d7b6c8..6b21799c 100644
--- a/src/main/kotlin/com/looker/droidify/ui/fragments/InstalledFragment.kt
+++ b/src/main/kotlin/com/looker/droidify/ui/fragments/InstalledFragment.kt
@@ -56,6 +56,7 @@ import com.looker.droidify.ui.compose.components.TopBar
 import com.looker.droidify.ui.compose.components.TopBarAction
 import com.looker.droidify.ui.compose.theme.AppTheme
 import com.looker.droidify.utility.isDarkTheme
+import com.looker.droidify.utility.onLaunchClick
 
 class InstalledFragment : MainNavFragmentX() {
 
@@ -223,9 +224,13 @@ class InstalledFragment : MainNavFragmentX() {
                             mainActivityX.navigateProduct(item.packageName)
                         },
                         onFavouriteClick = {},
-                        onInstallClick = {
-                            mainActivityX.syncConnection.binder?.installApps(listOf(it))
                         getInstalled = { installedList?.get(it.packageName) },
+                        onActionClick = { item ->
+                            val installed = installedList?.get(item.packageName)
+                            if (installed != null && installed.launcherActivities.isNotEmpty())
+                                requireContext().onLaunchClick(installed, childFragmentManager)
+                            else
+                                mainActivityX.syncConnection.binder?.installApps(listOf(item))
                         }
                     )
                 }
diff --git a/src/main/kotlin/com/looker/droidify/ui/fragments/LatestFragment.kt b/src/main/kotlin/com/looker/droidify/ui/fragments/LatestFragment.kt
index acbf33fe..c57416c3 100644
--- a/src/main/kotlin/com/looker/droidify/ui/fragments/LatestFragment.kt
+++ b/src/main/kotlin/com/looker/droidify/ui/fragments/LatestFragment.kt
@@ -48,6 +48,7 @@ import com.looker.droidify.ui.compose.components.TopBar
 import com.looker.droidify.ui.compose.components.TopBarAction
 import com.looker.droidify.ui.compose.theme.AppTheme
 import com.looker.droidify.utility.isDarkTheme
+import com.looker.droidify.utility.onLaunchClick
 
 class LatestFragment : MainNavFragmentX() {
 
@@ -161,9 +162,13 @@ class LatestFragment : MainNavFragmentX() {
                             mainActivityX.navigateProduct(item.packageName)
                         },
                         onFavouriteClick = {},
-                        onInstallClick = {
-                            mainActivityX.syncConnection.binder?.installApps(listOf(it))
                         getInstalled = { installedList?.get(it.packageName) },
+                        onActionClick = { item ->
+                            val installed = installedList?.get(item.packageName)
+                            if (installed != null && installed.launcherActivities.isNotEmpty())
+                                requireContext().onLaunchClick(installed, childFragmentManager)
+                            else
+                                mainActivityX.syncConnection.binder?.installApps(listOf(item))
                         }
                     )
                 }